<html><body style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; ">From: Lee Rainie<br>Date: Wed, Aug 11, 2010 <br>Subject: New Pew Internet Report and Stats - State of Broadband 2010<br><br>I thought you’d be interested in the new report we are just releasing about<br>the state of broadband adoption among Americans: <a href="http://pewrsr.ch/brdbnd10">http://pewrsr.ch/brdbnd10</a><br><br>We highlight a couple of things:<br><br>· Broadband adoption has slowed dramatically in the overall<br>population, but growth among African-Americans was especially high last<br>year.<br><br>· By a 53%-41% margin, Americans say they do not believe that the<br>spread of affordable broadband should be a major government priority.<br>Contrary to what some might suspect, non-internet users are less likely than<br>current users to say the government should place a high priority on the<br>spread of high-speed connections.<br><br>In addition to their skepticism towards government efforts to promote<br>widespread broadband adoption, the 21% of American adults who do not use the<br>Internet are not tied in any obvious way to online life and express little<br>interest in going online.<br><br>· They do not find online content relevant to their lives. Half<br>(48%) of non-users cite issues relating to the relevance of online content<br>as the main reason they do not go online.<br><br>· They are largely not interested in going online. Just one in ten<br>non-users say would like to start using the internet in the future.<br><br>· They are not comfortable using computers or the internet on their<br>own. Six in ten non-users would need assistance getting online. Just one in<br>five know enough about computers and technology to start using the internet<br>on their own.<br><br>The new Pew Internet Project survey found that Americans have mixed views<br>about the problems non-broadband users face due to their lack of a<br>high-speed internet connection. There is no major issue on which a majority<br>of Americans think that lack of broadband access is a major disadvantage,<br>although African-Americans, Latinos and young adults are more keenly attuned<br>than average to the impact of a lack of broadband access.<br><br>· Job opportunities and career skills: 43% of Americans believe that<br>lack of broadband is a “major disadvantage” when it comes to finding out<br>about job opportunities or gaining new career skills. Some 23% think lack of<br>access is a “minor disadvantage” and 28% think it is “not a disadvantage.”<br><br>· Health information: 34% of Americans believe that lack of broadband<br>is a “major disadvantage” when it comes to getting health information. Some<br>28% think lack of access is a “minor disadvantage” and 35% think it is “not<br>a disadvantage.”<br><br>· Learning new things to improve and enrich life: 31% of Americans<br>believe that lack of broadband is a “major disadvantage” when it comes to<br>learning new things that might enrich or improve their lives. Some 31% think<br>lack of access is a “minor disadvantage” and 32% think it is “not a<br>disadvantage.”<br><br>· Government services: 29% of Americans believe that lack of<br>broadband is a “major disadvantage” when it comes to using government<br>services. Some 27% think lack of access is a “minor disadvantage” and 37%<br>think it is “not a disadvantage.”<br><br>· Keeping up with news and information: 23% of Americans believe that<br>lack of broadband is a “major disadvantage” when it comes to keeping up with<br>news and information. Some 27% think lack of access is a “minor<br>disadvantage” and 47% think it is “not a disadvantage.”<br><br>· Keeping up with what is happening in their communities: 19% of<br>Americans believe that lack of broadband is a “major disadvantage” when it<br>comes to finding out about their local community. Some 32% think lack of<br>access is a “minor disadvantage” and 45% think it is “not a disadvantage.”<br><br>Best,<br>Lee<br><br><div><br>Director<br>Pew Research Center's Internet & American Life Project<br>1615 L Street, NW -- Suite 700<br>Washington, DC 20036<br>W - 202-419-4510<br>email: <a href="mailto:Lrainie@pewinternet.org">Lrainie@pewinternet.org</a><br>Twitter: @Lrainie<div><br></div><div><br></div><div apple-content-edited="true"> <span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: Helvetica; font-size: 12px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-align: auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0; "><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><div><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><div><div><div>------------------------------------------------------------</div><div>Richard Lowenberg<br>P. 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