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    -------- Original Message --------
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          <th align="RIGHT" valign="BASELINE" nowrap="nowrap">Subject: </th>
          <td>EcoCloud Nov. 12th Meeting at SAP</td>
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          <th align="RIGHT" valign="BASELINE" nowrap="nowrap">Date: </th>
          <td>Thu, 04 Nov 2010 15:55:04 -0600</td>
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          <th align="RIGHT" valign="BASELINE" nowrap="nowrap">From: </th>
          <td>Wholly H2o <a class="moz-txt-link-rfc2396E" href="mailto:info@whollyh2o.org"><info@whollyh2o.org></a></td>
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          <th align="RIGHT" valign="BASELINE" nowrap="nowrap">Reply-To:
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          <td><a class="moz-txt-link-abbreviated" href="mailto:r.162.31392.0d38c40ee568a4f7@whollyh2o.org">r.162.31392.0d38c40ee568a4f7@whollyh2o.org</a></td>
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          <th align="RIGHT" valign="BASELINE" nowrap="nowrap">To: </th>
          <td>M. MDowdle <a class="moz-txt-link-rfc2396E" href="mailto:mdowdle@tcrcd.net"><mdowdle@tcrcd.net></a></td>
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    <p>  </p>
    <p> <span style="font-size: 14px;"><span style="font-family:
          tahoma,geneva,sans-serif;"><span class="vevent"><span
              class="description"><span lang="EN"><strong>Wholly H2o is
                  an active member of the SSV EcoCloud.  At this month's
                  meeting, Elizabeth Dougherty, director of Wholly H2o
                  will be presenting on Integrated Water Management.  </strong></span><strong>Join
                us!</strong><br>
            </span></span></span></span></p>
    <p> <span style="font-size: 14px;"><span style="font-family:
          tahoma,geneva,sans-serif;"><span class="vevent"><span
              class="description"><span style="color: rgb(128, 0, 0);"><span
                  lang="EN"><strong>When: </strong></span><br>
              </span></span></span></span></span></p>
    <p> <span style="font-size: 14px;"><span style="font-family:
          tahoma,geneva,sans-serif;"><span class="vevent"><span
              class="description"><span style="color: rgb(128, 0, 0);"><span
                  lang="EN"><strong>Friday, November 12, 2010 8:30 AM –
                    12:00 PM</strong></span></span></span></span></span></span></p>
    <p> <span style="font-size: 14px;"><span style="font-family:
          tahoma,geneva,sans-serif;"><b><span class="fn org">Where:</span></b></span></span></p>
    <h2> <span style="color: rgb(128, 0, 0);"><span style="font-size:
          14px;"><span style="font-family: tahoma,geneva,sans-serif;"><b><span
                class="fn org">SAP </span></b><br>
            <span class="adr"> <span class="street-address">Executive
                Briefing Center <br>
                3410 Hillview Ave, Building 1<br>
              </span> <span class="locality">Palo Alto</span>, <span
                class="region">CA</span> 94304-1395</span></span></span></span></h2>
    <p> <span class="vevent"><span class="description"><span
            style="font-size: 14px;"><span style="font-family:
              tahoma,geneva,sans-serif;"><span style="color: rgb(51, 51,
                51);" lang="EN">Sustainable Silicon Valley is organizing
                an event – Come hear the next in Ecocloud lessons
                learned and upcoming concerns and solutions for <em>California’s
                  Water System</em> that our speakers have to impart and
                <em>network with your virtual Ecocloud Neighbors</em>.
                 The EcoCloud is a virtual neighborhood of existing and
                potential recycled water customers, “virtual” industrial
                neighbors, consultants, vendors and other technical
                experts.  Ecocloud gives you a way to reducing costs and
                networking with your
                partners. </span></span></span></span></span></p>
    <ul>
      <li>
        <div class="MsoNormal" style="padding-left: 30px;"> <span
            style="font-size: 14px;"><span style="font-family:
              tahoma,geneva,sans-serif;"><span style="color: rgb(51, 51,
                51);" lang="EN"><font color="#000000"><strong>Statewide
                    data for California's water systems, and potential
                    regional application</strong>: <em>Rich Juricich</em>,
                  water resources engineer at <em>DWR</em> will talk
                  with us about the statewide system being created to
                  monitor California’s entire water cycle (inputs,
                  outputs, human uses, environmental uses).  Rich works
                  in the Integrated Data and Analysis Branch of DWR.</font></span></span></span></div>
      </li>
    </ul>
    <ul>
      <li>
        <div class="MsoNormal" style="padding-left: 30px;"> <span
            style="font-size: 14px;"><span style="font-family:
              tahoma,geneva,sans-serif;"><strong style=""><span
                  style="color: rgb(51, 51, 51);" lang="EN">Aligning
                  Human and Earth Life Support Systems:</span></strong><span
                style="color: rgb(51, 51, 51);" lang="EN"> <em>John
                  Hogan,</em> environmental scientist at <em style="">NASA
                </em>will explore how the principles of regenerative
                life support and systems engineering developed for space
                exploration may be applied to create integrated and
                regenerative human systems that simultaneously support
                and respond to dynamic physical, chemical, and
                biological life support system here on Earth. </span> </span></span></div>
      </li>
    </ul>
    <ul>
      <li>
        <div class="MsoNormal" style="padding-left: 30px;"> <span
            style="font-size: 14px;"><span style="font-family:
              tahoma,geneva,sans-serif;"><strong style=""><span
                  style="color: black;">Integrated Water Management in
                  the Context of California's Water Crisis:</span></strong><span
                style="color: rgb(51, 51, 51);"> <em style=""><span
                    lang="EN">Elizabeth Doughtery</span></em><span
                  lang="EN">, Director of <em style="">Wholly H2o</em>,</span></span><span
                lang="EN"> </span>will address the potential features
              of an integrated water management approach that focuses on
              conservation, efficiency and rain, storm, gray and black
              (recycled) water as the primary features.  </span></span></div>
      </li>
    </ul>
    <ul>
      <li>
        <div class="MsoNormal" style="padding-left: 30px;"> <span
            style="font-size: 14px;"><span style="font-family:
              tahoma,geneva,sans-serif;"><strong style="">Market for
                H2Ownership: Smart Markets </strong><em>James Workman<strong
                  style="">, </strong></em>co-founder<strong style=""><em
                  style=""> </em></strong><em style="">SmartMarkets LLC</em><strong
                style="">,</strong> will raise some of the economic
              challenges facing the EcoCloud, and how the emerging
              online platform for trading water efficiency within and
              between water districts could make recycled water
              increasingly viable, and valuable, for more businesses and
              cities.  He will also describe how the coping skills of
              Kalahari desert bushman can help us address our water
              crisis.</span></span></div>
      </li>
    </ul>
    <ul>
      <li>
        <div class="MsoNormal" style="padding-left: 30px;"> <span
            style="font-size: 14px;"><span style="font-family:
              tahoma,geneva,sans-serif;"><strong style="">Sustainable
                Water Use: A case study of cooling tower use of recycled
                water:</strong> <em style="">Erick Hawkins</em>, <em
                style="">Air Products</em></span></span></div>
      </li>
    </ul>
    <ul>
      <li>
        <div class="MsoNormal" style="padding-left: 30px;"> <span
            style="font-size: 14px;"><span style="font-family:
              tahoma,geneva,sans-serif;"><strong style=""><span
                  style="color: rgb(51, 51, 51);" lang="EN">Ecocloud
                  Innovation Virtual Network Update</span></strong> </span></span><span
            style="font-size: 14px;"><span style="font-family:
              tahoma,geneva,sans-serif;"> <br>
            </span></span></div>
      </li>
    </ul>
    <p class="MsoNormal" style="padding-left: 30px;"> <span
        style="font-size: 14px;"><span style="font-family:
          tahoma,geneva,sans-serif;"><strong><span style="color: black;">For
              More information, please contact</span></strong></span></span></p>
    <p> <span style="font-size: 14px;"><span style="font-family:
          tahoma,geneva,sans-serif;"><span style="color: black;">      
            Mary Kean, PE</span></span></span></p>
    <p class="MsoNormal" style="padding-left: 30px;"> <span
        style="font-size: 14px;"><span style="font-family:
          tahoma,geneva,sans-serif;"><span style="color: black;">Program
            Manager, Sustainable Silicon Valley</span></span></span></p>
    <p class="MsoNormal" style="padding-left: 30px;"> <span
        style="font-size: 14px;"><span style="font-family:
          tahoma,geneva,sans-serif;"><span style="color: black;">Email:
            <a moz-do-not-send="true"
              href="mailto:mkean@sustainablesv.org"><span
                style="text-decoration: underline;"><font
                  color="#0000ff">mkean@sustainablesv.org</font></span></a>
             (650) 318-3638 x 106</span></span></span></p>
    <p class="MsoNormal" style="margin: 0in 0in 0pt;"> <span
        style="font-size: 14px;"><span style="font-family:
          tahoma,geneva,sans-serif;"> <strong><span
              style="text-decoration: underline;"><span style="color:
                rgb(51, 51, 51);" lang="EN">More information about
                EcoCloud</span></span></strong></span></span></p>
    <p class="MsoNormal" style="margin: 0in 0in 6pt;"> <span
        style="font-size: 14px;"><span style="font-family:
          tahoma,geneva,sans-serif;"><strong style=""><em style=""><span
                style="color: rgb(54, 95, 145);">EcoCloud™  </span></em></strong><span
            style="color: rgb(54, 95, 145);">is a “virtual industrial
            ecosystem” where Silicon Valley industry, government and
            educational institutions work together to implement and
            share sustainable business practices. Sponsored by
            Sustainable Silicon Valley, a cross-sector collaborative
            dedicated to a sustainable future, and drawing on the latest
            social networking tools, EcoCloud™  is designed to put the 
            principles of industrial ecology to work in Silicon Valley
            and beyond.</span></span></span></p>
    <p class="MsoNormal" style="margin: 0in 0in 6pt;"> <span
        style="font-size: 14px;"><span style="font-family:
          tahoma,geneva,sans-serif;"><strong style=""><em style=""><span
                style="color: rgb(54, 95, 145);">A Virtual Industrial
                Ecosystem for Silicon Valley</span></em></strong></span></span></p>
    <p class="MsoNormal" style="margin: 0in 0in 6pt;"> <span
        style="font-size: 14px;"><span style="font-family:
          tahoma,geneva,sans-serif;"><span style="color: rgb(54, 95,
            145);">Inspired by the model of industrial ecology, the <strong
              style="">EcoCloud™</strong>   is designed to be a <strong
              style=""><em style="">virtual </em></strong>industrial
            ecosystem, providing a forum for companies to share
            sustainable business practices. Although most industries in
            the <strong style="">EcoCloud™ </strong>are not located
            next to each other, they share a common interest in reducing
            energy usage, conserving resource and eliminating
            waste—while at the same time cutting costs to improve their
            bottom line.   Just as “cloud computing” uses the
            distributed power
            of the internet for more efficient data processing, the
            EcoCloud™  harnesses the power of web-based social
            networking tools so local business leaders and facility
            managers can work with industry experts, technology
            innovators,  university researchers and government agencies
            to make their enterprises more sustainable and more
            profitable.    </span></span></span></p>
    <p class="MsoNormal" style="margin: 0in 0in 6pt;"> <span
        style="font-size: 14px;"><span style="font-family:
          tahoma,geneva,sans-serif;"><span style="color: rgb(54, 95,
            145);">Still under development, the <strong style="">EcoCloud™</strong>
            will ultimately address all the major intersections of
            industry and environment, including energy, air, water, land
            use and material resources.  Currently, <strong style="">EcoCloud™</strong>
            members are paying particular attention to the <strong
              style="">urban water cycle</strong>, focusing on the <strong
              style="">industrial use of recycled water</strong> as a
            way to minimize demand on drinking water supplies, lower
            total energy costs and reduce greenhouse gas emissions. <br>
          </span></span></span></p>
    <hr>
    <p><a moz-do-not-send="true"
href="https://www.whollyh2o.org/administrator/components/com_civicrm/civicrm/extern/url.php?u=1367&qid=31392">Wholly
        H2o's</a> mission is to equip Californians with the information
      and skills necessary to normalize water conservation and
      efficiency, as well as rainwater, graywater, stormwater and black
      water reuse/recycling. The purpose is to mitigate the currently
      unsustainable demands on California water supplies, and
      corresponding environmental degradation to California’s natural
      water systems. The goal is to use our water in the most
      appropriate manner possible given our realtime existing
      conditions. </p>
    <p>Our secondary mission is to provide the information and training
      necessary to expand the water-related green jobs market throughout
      the state of California.</p>
    <p>If you would prefer not to receive announcement from Wholly H2o,
      please <a moz-do-not-send="true"
href="https://www.whollyh2o.org/index.php?option=com_civicrm&task=civicrm/mailing/optout&reset=1&jid=162&qid=31392&h=0d38c40ee568a4f7">unsubscribe
        here</a>.<br>
    </p>
    <br>
    <p>Fiscal Sponsor <br>
      Trust for Conservation Innovation</p>
    <div class="location vcard"><span class="adr"><span
          class="street-address">423 Washington Street</span><br>
        <span class="locality">San Francisco</span>, <span
          class="region">CA</span> <span class="postal-code">94111</span><br>
        <span class="country-name">United States</span></span></div>
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